[Light] Up inserts a dynamic projection installation by The ElectroPoetics in the pulsing public heart of Prahran. Generated in partnership with Just Another Agency this artwork works with the context and people of City of Stonnington for their What's Up series. Making work from the data cloud and social media affects, resulting in a digital version of an arora, this uncanny weather system lifts us into states of speculation and reflection.

This immersive projection installation titled E-Motion Cloud rumbles a storm of data visualisation, using the increasing ways in which our social interactions are governed by data and media platforms. Emotions are mapped like weather systems, and they swarm in unexpected and lush waves. 

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The Electropoetics (Bixiao Zhang) explains: “E-motion Cloud visualises the emotional flux of social media as the digital weather that influences our everyday mood while we also become part of the weather as social media users. The video installation explores real-time interactive relations and can be location sensitive (i.e. the digital weather of Collingwood) or keyword/hashtag sensitive. The project aims to visualise the emotional exchange across humans/media/machines and its affect of possible intimacy/intrusions, and explore a more sympathetic and ecological approach to digital communication.”